EXECUTIVE SUMMARY
Event: The first annual West Marin OYSTERFEST celebrates the Tomales Bay Oyster Farmers and their
harvest, as well as other local foods, sustainability, and community spirit. It will be held in one of the
most beautiful coastal regions in the world, Point Reyes.
The West Marin OYSTERFEST is designed to become an annual event for West Marin residents and a must-visit
destination for oyster lovers everywhere. It will become a cherished tradition that brings people together
to honor the bounty of Tomales Bay and the culture of West Marin.
Date: Sunday September 20th, 2026
Hours of Event: The Festival hours will be from 11:00pm to 5:00pm.
Location: 4th St. between A St. and B St., Downtown, Point Reyes Station, CA
Attendance: 1500 plus
Media Advertising: Support from KWMR Radio, and an extensive social media/digital plan, augmented by traditional
trade and purchase of radio and print.
Demographics: Attendees will represent West Marin residents and guests from throughout the San Francisco Bay Area. They are Broad based in age, race, and income. The West Marin Oyster Festival is planned as a family-oriented event.
EVENT DESIGN AND COMPONENTS
The West Marin OYSTERFEST will feature many un
ique activities and components that promote attendee enjoyment and
participation including:
Oysters for Sale - Festival attendees will be able to enjoy consuming quantities of fresh oysters in a verity
of preparations created by local farms, restaurants and non-profit organizations.
Oyster Shell Stage - Announcements, awards, the oyster calling contest and a special showcase of local performance
artists will be held on the Stage.
Food and Beverage Concessions - An extensive selection of foods and beverages, some representing the oyster
theme, will be available for sale. This is an opportunity for local non-profits groups to participate as fundraisers.
Local Gourmet Food Marketplace – Showcasing the bounty of specialty gourmet foods and beverages produced in West Marin.
Local Artist and Craftsperson Gallery - This is a high-level presentation of fine art and crafts created by local artists
and crafts people. Many of the pieces will reflect the natural beauty of the area and an ocean theme.
Cutest Litle Oyster Contest - Costumed children ages 0-5 may enter. Pre-registration is required. Awards and bragging rights
will be presented.
Shuck & Swallow Contest - This competition, where teams race to shuck and eat oysters as fast as possible. Awards and
bragging rights will be presented.
Oyster Calling Contest - Inspired by traditional animal-calling contests, this quirky event encourages participants to
summon oysters from the bay with their best (and often funniest) calls. This will be held on the Oyster Shell Stage.
Awards and bragging rights will be presented.
Poseidon and his Court - A special appearance by the king of the sea, his queen, and their entourage. Any mermaids and
pirates in costume are invited to participate.
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